A Dutch energy solutions provider, serving around 25,000 customers. This company specializes in creating sustainable, data-driven energy infrastructures that help businesses optimize their energy usage through metering, energy insights, and advanced energy management services. The client plays a crucial role in helping organizations transition to cleaner energy while maintaining reliable infrastructure.
Our client faced the challenge of promoting three new business lines - EV charging stations, energy storage solutions, and solar energy systems (including solar carports) - into the market. These services were designed to be interconnected, providing businesses with an integrated approach to energy generation, storage, and usage. However, with an already limited marketing team focused on existing offerings, they needed additional resources and expertise to promote these new services, generate awareness, and capture leads. They required a strategic partner to develop and execute targeted campaigns, enabling them to introduce these services to their target market effectively.
Nexxt Industry stepped in to boost awareness around the new energy systems. Acting as an extension of their existing team, we implemented a data-driven, multi-channel strategy that leveraged both organic and paid marketing to introduce these offerings to the market. By aligning with the client’s objectives, we created a cohesive and targeted plan that would effectively attract attention, build awareness, and support lead generation. Our team handled the content creation process, ensuring that messaging was consistent and tailored to the desired audience. We also provided hands-on support for campaign optimization and adjustments as data came in.
We successfully launched three distinct online marketing campaigns for the client’s services, each specifically tailored to its target audience.
1. LinkedIn ads
We targeted decision-makers in industries focused on sustainable energy solutions. These ads were crafted to raise awareness, generate interest, and drive inquiries for the client’s new offerings.
2. Google Ads campaigns
We set up search-driven Google Ads designed to capture leads actively looking for EV charging, energy storage, and solar energy solutions. These ads were key to attracting high-intent leads who were already searching for these types of services.
3. Funnel-based campaigns
We developed a structured marketing funnel for each new service, focusing on warming the audience in the initial stages (awareness and acquisition) and capturing leads at the activation stage. Each funnel guided potential customers from initial engagement through to consideration and activation, nurturing them with targeted content at each stage to optimize the path to conversion.
To facilitate these campaigns, we structured the marketing efforts with a detailed content calendar, ensuring consistent output across channels. Our content, from social media posts to ad copy, emphasized the interconnected nature of the client’s energy systems, aligning with their strategic vision.
To ensure the client could track progress effectively, we built custom dashboards that provided real-time insights into campaign performance. This allowed them to monitor key metrics, such as lead generation, ad engagement, and overall campaign success, from the initial ad click to the conversion. By continuously optimizing the campaigns based on this real-time data, we ensured the best possible results for the company’s marketing efforts.
“Nexxt Industry has been a vital partner in helping us introduce our new energy systems to the market. Their strategic approach, from setting up targeted campaigns to providing real-time insights, allowed us to effectively reach new customers. Their expertise and adaptability have been key to our success, and we consider Nexxt an extension of our own team.”
Our collaboration with this energy solution provider has led to significant growth in awareness for its new energy systems. With the real-time dashboards we implemented, the client has been able to make data-driven decisions and continually refine their campaigns for maximum impact. This partnership has allowed them to reach new markets and better position themselves as leaders in sustainable energy solutions.
