Advanced marketing strategies for Charge Point Operators

Winning an EV driver doesn’t happen at the charger.

By the time they plug in, the decision is already made in the car, in an app, or on the map. For Charge Point Operators, that means marketing needs to show up exactly where those choices happen.

At the same time, fleets and partners choose from the operators they already know and trust. Visibility matters, but authority decides who gets selected.

In this eBook, we explore how CPOs use in-vehicle promotions, in-app advertising, dynamic pricing, and on-site engagement to boost utilization and strengthen their position.